X Tech is an innovative technology hub developing next-generation mobile apps across three core verticals: AI-powered apps, health and wellness solutions, and intelligent utility tools. 

As X Tech expanded its utility app globally, the user acquisition (UA) team faced rising costs and plateauing performance on top-tier ad platforms. Scaling campaigns efficiently became difficult due to intense bidding competition, while higher ad spending failed to deliver satisfying ROAS, making sustainable growth unfeasible. The US market was particularly challenging, with limited new user conversion despite putting a lot of effort into campaign optimization.



X Tech began testing alternative UA platforms based on key criteria. These included the platform’s credibility and market reputation, its accuracy in attribution and effectiveness in preventing fraud, as well as its ability to reach high-quality users in priority geographies, particularly in the United States. Additionally, the team evaluated each platform’s potential to drive sustainable growth without compromising return on ad spend (ROAS).

BIGO Ads stood out quickly by meeting all these criteria. Through BIGO Ads’ smart solutions, X Tech unlocked access to previously untapped new users in the US.

The team leveraged:

✅ ROAS optimization model

✅ Day 1 retention optimization

✅ A/B testing across creatives, campaign types, and audiences

The campaign performance on BIGO Ads exceeded expectations:

· Aggressive budget scaling compared with top-tier ad platforms: The first-month spend hit $50,000 for a single app.

· Consistent 110 %+ ROAS, even at higher spend levels.

· Lower CPIs compared to other platforms, while maintaining high user quality.

We spoke with the X tech team to understand why BIGO Ads stood out among numerous ad platforms. Here’s what they shared:

· Performance + Profitability: Scaled fast without compromising ROAS.

· Efficiency: Lower costs per install with less competition.

· Speed: Faster algorithmic learning and campaign optimization. BIGO Ads' optimization models adapted quickly, reducing the typical performance dip seen during learning phases.

· Global reach: Delivered strong results in high-priority regions like the US.

Truc Nguyen, UA & ASO Head at X Tech, said:

“BIGO Ads was a new UA platform for us that gave our team fresh perspectives and valuable experience with different user acquisition approaches for promoting our products.”

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