In the era of rapid digital advertising growth, ad ecosystem security and user experience have become key industry priorities. Fake ads, malicious redirects, and inappropriate content not only compromise user safety but damage advertisers’ campaign performance and brand reputation.

To address these challenges, BIGO Ads has announced a strategic partnership with GeoEdge, a global leader in ad security and quality solutions. Through this collaboration, BIGO Ads will integrate GeoEdge’s advanced ad content review and ad quality technologies to identify and filter risks across ad creatives and landing pages ensuring a safer, more transparent, and trustworthy advertising experience for developers and users worldwide. 

About GeoEdge

GeoEdge is a leading global provider of ad security and quality assurance solutions. The company provides real-time threat detection, content filtering, and ad quality protection services for the digital advertising ecosystem. GeoEdge’s technology helps publishers, ad platforms, and brands prevent fraud and policy violations, enhance user experience, and maximize business outcomes. 



“Safety and user experience are not add-ons—they are the core qualities of any advertising platform,” said Eden Liu, Global Business Director at BIGO Ads. “We’re committed to creating a healthy and engaging environment for both developers and users. Partnering with GeoEdge will allow us to further elevate ad quality, help developers effectively reach global audiences, and protect brand value.” 

Amnon Siev, CEO from GeoEdge added: “BIGO Ads’ extensive global reach and monetization strength make it an ideal partner. We’re excited to collaborate in advancing international standards for ad safety and fostering a healthier content ecosystem.”

Key Areas of Collaboration

• Enhanced Ad Content Review: Identify and block fraudulent or harmful ads to ensure a compliant and trustworthy ad environment.
• Ad Safety Protection: Utilize intelligent detection systems to safeguard user browsing experiences.
• Stronger Brand Trust: Empower advertisers to achieve more stable and controlled campaign performance.
• Global Compliance and Experience: Establish consistent safety standards across multiple markets and languages.



Looking ahead, BIGO Ads and GeoEdge will continue to innovate in ad security standards, building a high-quality, sustainable global advertising ecosystem. By combining BIGO Ads’ worldwide reach with GeoEdge’s leading security capabilities, the partnership aims to create a unified safety framework that enables controlled growth for clients and a more reliable experience for users.