Bigo Ads Standard Events
You could map your events to these standard event value on Bigo Ads, so that you can monitor and optimize your performance on Bigo Ads platform.
App Event
| Event Value | Bigo Ads Standard Event Name |
|---|---|
| view_content | View Content |
| app_install | Install |
| ad_watch | Ad View |
| achieve_level | Achieve Level |
| launch_app | Launch App |
| login | Login |
| subscribe | Subscribe |
| checkout | Initiate Checkout |
| purchase | Purchase |
| spend_credits | Spend Credits |
| add_to_cart | Add to Cart |
| add_to_wishlist | Add to Wishlist |
| unlock_achievement | Unlock Achievement |
| start_trial | Start Trial |
| rate | Rate |
| pre_credit_granting | Pre-Credit Granting |
| credit_granting | Credit Granting |
| search | Search |
| add_payment_info | Add Payment Info |
| complete_tutorial | Complete Tutorial |
| registration | Registration |
| d1_retention | D1 Retention |
| loan_issued | Loan issued |
| contact | Contact |
| schedule | Schedule |
Web Event
| Event Value | Bigo Ads Standard Event Name |
|---|---|
| page_view | Page View |
| button | Button Click |
| consult | Online Consultation |
| ec_detail_view | Product Details Page Browse |
| ec_add_cart | Add to cart |
| ec_register | User Registration |
| ec_order | Place an order |
| ec_purchase | Complete Payment |
| form_detail | Details Page Browse(Form) |
| form_button | Button Click(Form) |
| form | Form Submission |
| phone_detail | Details Page Browse (Consultation) |
| phone_button | Button Click(Consultation) |
| phone_consult | Phone Consultation |
| app_button | Button Click(App download) |
| app_detail | Details Page Browse (App download) |
| app_download | Download Button Click |
