Bigo Ads Dashboard
1. Introduction
Bigo Ads is a performance ad platform for your App or Website promotion, with this platform, you can easily create and promote your campaigns, also monitor and optimzie the performance.
Two purposes of ad campaigns are available with Bigo Ads:
- APP campaign promotion, including Google Play, Apple Store, APK and retargeting.
- Web campaign promotion.
2. Feature
2.1 Create and Manage Campaigns
In [Campaign] page, you can create campaign, ad group and ad here, also monitor performance of all the existing ones.
2.2 Optimization Functions
Different kinds of functions are now availabe on Bigo Ads to help you optimize performance.
2.2.1 Targeting
- Basic Targeting Options: age, gender, location and language.
- Device Targeting: operation system, carrier, device price, os version and connection type.
- Include and Exclude Audience: custominzed list of target audience to target on or not to target on.
2.2.2 In-app Event Optimization
- Shallow-Funnel Event
- Deep-Funnel Event
2.2.3 Audience Lookalike
After uploading list of your taget audiences, you can use lookalike function to reach new groups of people that are most likely to be interested with your products.
3. Data Monitor
3.1 In Campaign Page
You can review your campaign performance directly in this page.
You can also add more events to this report by entering "custom columns".
3.2 In Reporting Page
In Reporting page, you can check your data on campaign, ad group and ad levels.
And by clicking "create" button, you will be redirected to a new page, where you can create and save reports with customized dimensions of data.
