In-App Event Optimization Introduction

1. Shallow-Funnel Events

1.1 Shallow-Funnel Events

1.1.1 Optimization Goal: In-app Event

1.1.2 Bidding Goal: In-app Event

1.1.3 to Enable the Function:

• The app needs to accumulate 50 events in the past 7days.
• Event rate per install >5% .

1.1.4 Algorithm: Display your ads to people who are more likely to achieve the event objective.

1.1.5 Applicable Advertisers: Prioritize CPA

1.1.6 Recommended Events: Registration, Log in, Achieve level1, etc.

2. Deep-Funnel Events

2.1 Auto-bid for Deep Goal Optimization

2.1.1 Optimization Goal: Install, In-app Event

2.1.2 BiddingGoal: Install

2.1.3 to Enable the Function: The app needs to accumulate 20 events in the past 7days.

2.1.4 Algorithm: Control CPI around the Bidding, and improve event rate as much as possible.

2.1.5 Applicable Advertisers: Prioritize CPI and want to improve event rate.

2.1.6 Recommended Events: Purchase, Retention, etc.

2.2 Custom bid for Deep Goal Optimization (Require Function Whitelist)

2.2.1 Optimization Goal: Install, In-app Event

2.2.2 Bidding Goal: Install + In-app Event

2.2.3 to Enable the Function:

• The app needs to accumulate 50 events in the past 7days.
• Event rate per install >10%.

2.2.4 Algorithm: Control CPI around the Install Bidding, and control CPA around the Event bidding.

2.2.5 Applicable Advertisers: Need to control CPI and CPA.

2.2.6 Recommended Events: Purchase, Retention, etc.